First impressions count, and dentists play a significant role by offering teeth whitening procedures. After leaving your clinic for a teeth whitening procedure, most clients will find the nearest mirror, smile broadly and get a fresh dose of confidence. However, keep in mind that many other dentists are continually looking for ways to lock in as many clients as they possibly can. This post looks at practical insights for boosting teeth whitening as a service.
Use Real Pictures for Testimonials
The 'before and after' strategy of attracting new clients and retaining existing ones has worked wonders in many segments of the health industry, mainly fitness. It is no different for teeth whitening procedures. When a patient makes an appointment, they often have a vision of what they are going to look like at the end of the process. However, it is difficult to visualise the result if there is nothing to compare.
This is where real life pictures of previous clients come in handy. Make sure that you display them strategically around your clinic's waiting area, but be careful not to clutter the space. You need to convince your clients that the smiles on the pictures belong to your clientele. If you can figure out a way to be in the pictures, then that could be a plus.
Consider Teeth Whitening Maintenance Offers
As long as a teeth whitening procedure is not complete, clients will maintain an appointment schedule. However, what happens when the teeth whitening procedure is complete? In most cases, your clients will stop making visits. You can circumvent this by offering teeth whitening trays that can be used from home. However, clients need to make appointments to give you an opportunity to monitor their teeth maintenance progress.
Make Teeth Whitening a Gateway Procedure
When most clients make an appointment for a teeth whitening procedure, they believe that the visit will exclusively be about teeth whitening. As much as this is true, you can use the method as a foundation to propose other treatments. For instance, you can make it clear to clients that the teeth whitening procedure is based on oral health. As such, the clients have to undergo an oral examination to determine the health status of their teeth. The strategy helps to prepare your clients for the teeth whitening procedure and communicates the message that you have their best interests at heart. They may then come back to you for other procedures.
